This note analyses additional granular data from Dutch publisher NPO, and presents lessons for the publishing industry about privacy and revenue based on six months of data from a publishing group that removed 3rd party tracking.
Category: Policy
New data shows publisher revenue impact of cutting 3rd party trackers
This note shares new data on publisher revenue impact from switching off 3rd party ad tracking.
Failure to enforce the GDPR enables Google’s monopoly
Brave's submission to the UK Competition & Markets Authority shows how to fix the RTB market and end Google's advertising monopoly.
Brave uncovers widespread surveillance of UK citizens by private companies embedded on UK council websites
Brave has uncovered widespread surveillance of UK citizens by private companies embedded on UK council websites. "Surveillance on UK council websites", a new report from Brave, reveals the extent of private companies’ surveillance of UK citizens when they seek help for addiction, disability, and poverty from their local government authorities.
Google and IAB’s inadequate proposals to reform RTB
This note highlights the inadequacies of Google and IAB proposals to reform RTB, and rebuts the argument for inaction.
The ICO’s failure to act on RTB, the largest data breach ever recorded in the UK
The ICO has today announced that it will be taking no substantive action to fix "RTB", the largest data breach ever recorded in the UK. Regulatory ambivalence cannot continue. We are considering all options to put an end to the systemic breach, including direct challenges to the controllers and judicial oversight of the ICO.
Brave warns US Senate & Congress: foreign state actors can use targeted ads to run code on US government computers, exploiting conventional browsers
Brave warns US Senate & Congress: foreign state actors can use targeted ads to run code on US government computers, exploiting conventional browsers
Ryan’s testimony at International Grand Chamber: RTB data breach enables disinformation. Enforcers can be sued.
Ryan's testimony at International Grand Chamber: RTB data breach enables disinformation. Enforcers can be sued.
Brave input to California Privacy Rights Act (CPRA)
Brave input to California Privacy Rights and Enforcement Act (CPERA)
Brave highlights critical CCPA omission in letter to the Attorney General of California
Brave has written to the Attorney General of California to highlight a critical omission in the CCPA regulations proposed last week.
Brave writes to all European governments to press for strong ePrivacy protections
Brave has written to EU Member States to urge the prohibition of cookie walls, and the inclusion of privacy by default, in the ePrivacy Regulation.
Competition issues in digital markets
This note presents a submission from Dr Johnny Ryan of Brave, and Dr Orla Lynskey of the London School of Economics, to the UK Competition & Markets Authority.
Why marketers must conduct GDPR Data Protection Impact Assessments of RTB
This note examines the GDPR requirement that marketers conduct data protection impact assessments (DPIAs) when buying digital media using “real-time bidding” advertising.
Brave uncovers Google’s GDPR workaround
Brave presents new RTB evidence, and has uncovered a mechanism by which Google appears to be circumventing its purported GDPR privacy protections.
Brave、GoogleによるGDPR回避を明らかに
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Response to IAB Europe statement on its failure to answer the Irish Data Protection Commission
Dr Johnny Ryan responds to a statement from IAB Europe regarding its failure to answer the Irish Data Protection Commission. Four months on, both I and the Data Protection Commission are still waiting for the first explanation of how “IAB Europe is confident that the way it obtains consent for the use of cookies on its website complies with the requirements of the law”.
IAB Europe fails to answer Irish Data Protection Commission
IAB Europe fails to answer questions from Irish Data Protection Commission arising from formal GDPR complaint by Brave's Dr Ryan against IAB Europe's "forced consent" and consent walls.
A summary of the ICO report on RTB – and what happens next
This note summarizes the ICO report on real-time bidding, which vindicates the GDPR complaints initiated by Brave, and points toward the solution.
Major publisher group DCN tells regulators “the sky won’t fall” if RTB switches to safe, non-personal data.
DCN's CEO, Jason Kint, says removing personal data from bid requests might disadvantage adtech companies, but the sky won’t fall for publishers.
Brave answers US Senators questions on privacy and antitrust
Brave answers Senators Whitehouse, Booker, Graham and Leahy’s questions for the record from the US Senate Judiciary Committee hearing on privacy and anti-trust.
Google faces first investigation by its European lead authority for “suspected infringement” of the GDPR, following formal complaint from Brave
Today, Ireland’s Data Protection Commission (DPC) has announced a major GDPR probe into “suspected infringement” by Google’s DoubleClick/Authorized Buyers advertising business. The probe was triggered by a formal complaint from Dr Johnny Ryan, Chief Policy Officer at Brave, the private web browser.
Dr Johnny Ryan’s testimony at the US Senate Judiciary Committee
Dr Johnny Ryan's testimony at the US Senate Judiciary Committee hearing on “Understanding the Digital Advertising Ecosystem and the Impact of Data Privacy and Competition Policy”.
Ad Tech GDPR complaint is extended to four more European regulators
GDPR complaints about Real-Time Bidding (RTB) in the online advertising industry were filed today with Data Protection Authorities in Spain, the Netherlands, Belgium, and Luxembourg. The complaints detail the vast scale of personal data leakage by Google and other major companies in the “Ad Tech” industry.
A worrying adtech exemption to California’s new privacy law
Brave has written to the California Department of Justice to highlight potential loopholes in the California Consumer Protection Act (CCPA).
Formal GDPR complaint against IAB Europe’s “cookie wall” and GDPR consent guidance.
A formal complaint has been filed with the Irish Data Protection Commissioner against IAB Europe, the tracking industry’s primary lobbying organization.
The Economist’s “Data protection-free zone” diagram of online ad auctions.
The cover story of The Economist this week includes a diagram of the "data protection-free zone" at the heart of the online advertising auction system.
Four possible loopholes in the California Consumer Protection Act (CCPA)
Brave has written to the California Department of Justice to highlight potential loopholes in the California Consumer Protection Act (CCPA).
New evidence to regulators: IAB documents reveal that it knew that real-time bidding would be “incompatible with consent under GDPR”.
New evidence to regulators: IAB documents reveal that it knew that real-time bidding would be “incompatible with consent under GDPR”.
Update on GDPR complaint (RTB ad auctions)
Brave and co-complainants in Poland, Ireland, and the UK submit new evidence about massive adtech leakage of highly intimate data.
Brave alerts the FTC about two major problems in digital media & services markets
Big tech companies "cross-use" user data from one part of their business to prop up others. This hurts innovation & choice. The FTC must investigate. Plus, the GDPR is emerging as a defacto international standard. Whether this helps or harms United States firms will be determined by whether the United States enacts and actively enforces robust federal privacy laws.
Brave requests European Commission antitrust examination of online ad market
Investigation needed to stop anticompetitive practices that hurt publishers, restrict innovation, and limit consumer choice.
38 businesses and organizations urge European Governments to break ePrivacy deadlock
Brave and a coalition of more than 30 businesses and organizations urges European Governments to break the deadlock on the ePrivacy Regulation in an open letter.
French regulator shows deep flaws in IAB’s consent framework and RTB
French regulator's decision against Vectaury confirms that IAB “Transparency & Consent Framework” does not obtain valid consent, and illustrates how even tiny adtech companies can unlawfully gather millions of people’s personal data from the online advertising “real time bidding system” (RTB).
Brave calls for a “United States GDPR” in letter to the National Telecommunications and Information Administration
Brave presents the case for a US federal privacy law that builds on the GDPR, protecting innovation, interoperability, and supporting US leadership.
Why GDPR is Kryptonite to Google & Facebook on Anti-Trust
This is Brave's response to a call for stakeholder input from the European Commissioner for Competition, Margrethe Vestager.
Brendan Eich writes to the US Senate: we need a GDPR for the United States
A ruling of the European Court of Justice this month in the “Facebook fan page case” exposes marketers to severe legal risk from programmatic advertising.
Regulatory complaint concerning massive, web-wide data breach by Google and other “ad tech” companies under Europe’s GDPR
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Critical data protection problems in the IAB’s new OpenRTB 3.0 Spec
A ruling of the European Court of Justice this month in the “Facebook fan page case” exposes marketers to severe legal risk from programmatic advertising.
Brave Writes to All 28 EU Member States, Defending ePrivacy Regulation’s “Privacy By Design and By Default”
A ruling of the European Court of Justice this month in the “Facebook fan page case” exposes marketers to severe legal risk from programmatic advertising.
Europe’s top court signals new risk for marketers from ad tech
A ruling of the European Court of Justice this month in the “Facebook fan page case” exposes marketers to severe legal risk from programmatic advertising.