This note summarizes the ICO report on real-time bidding, which vindicates the GDPR complaints initiated by Brave, and points toward the solution.
DCN's CEO, Jason Kint, says removing personal data from bid requests might disadvantage adtech companies, but the sky won’t fall for publishers.
Big tech companies "cross-use" user data from one part of their business to prop up others. This hurts innovation & choice. The FTC must investigate. Plus, the GDPR is emerging as a defacto international standard. Whether this helps or harms United States firms will be determined by whether the United States enacts and actively enforces robust federal privacy laws.