How the GDPR will disrupt Google and Facebook

Google and Facebook will be disrupted by the new European data protection rules that are due to apply in May 2018. This note explains how.  Google and Facebook will be unable to use the personal data they hold for advertising purposes without user permission. This is an acute challenge because, contrary to what some commentators have assumed, they cannot use a “service-wide” opt-in for … Continue reading How the GDPR will disrupt Google and Facebook