Brave's submission to the UK Competition & Markets Authority shows how to fix the RTB market and end Google's advertising monopoly.
Tag: Real time bidding
Competition issues in digital markets
This note presents a submission from Dr Johnny Ryan of Brave, and Dr Orla Lynskey of the London School of Economics, to the UK Competition & Markets Authority.
Why marketers must conduct GDPR Data Protection Impact Assessments of RTB
This note examines the GDPR requirement that marketers conduct data protection impact assessments (DPIAs) when buying digital media using “real-time bidding” advertising.
