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Dr Johnny Ryan FRHistS

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Tag: Real time bidding

Failure to enforce the GDPR enables Google’s monopoly

18 February 202029 July 2020 ~ johnnyryan

Brave's submission to the UK Competition & Markets Authority shows how to fix the RTB market and end Google's advertising monopoly.

Competition issues in digital markets

7 October 2019 ~ johnnyryan

This note presents a submission from Dr Johnny Ryan of Brave, and Dr Orla Lynskey of the London School of Economics, to the UK Competition & Markets Authority. 

Why marketers must conduct GDPR Data Protection Impact Assessments of RTB

24 September 2019 ~ johnnyryan

This note examines the GDPR requirement that marketers conduct data protection impact assessments (DPIAs) when buying digital media using “real-time bidding” advertising. 

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