French regulator's decision against Vectaury confirms that IAB “Transparency & Consent Framework” does not obtain valid consent, and illustrates how even tiny adtech companies can unlawfully gather millions of people’s personal data from the online advertising “real time bidding system” (RTB).
Tag: purposes
GDPR consent design: how granular must adtech opt-ins be?
This note examines the range of distinct adtech data processing purposes that will require opt-in under the GDPR.[1] In late 2017 the Article 29 Working Party cautioned that “data subjects should be free to choose which purpose they accept, rather than having to consent to a bundle of processing purposes”.[2] Consent requests for multiple purposes … Continue reading GDPR consent design: how granular must adtech opt-ins be?
