Johnny Ryan’s privacy keynote for P&G

Procter & Gamble invited Dr Johnny Ryan of Brave to give a (remote) keynote address about how advertisers should adapt to the privacy-first future.The presentation covers the problems with conventional advertising technology, risks to brands and media sustainability, and sets out several alternative models. See the video here.  For reasons made clear in this keynote presentation, … Continue reading Johnny Ryan’s privacy keynote for P&G

PageFair writes to all EU Member States about the ePrivacy Regulation

This week PageFair wrote to the permanent representatives of all Member States of the European Union in support for the proposed ePrivacy Regulation. Our remarks were tightly bounded by our expertise in online advertising technology. We do not have an opinion on how the proposed Regulation will impact other areas. The letter addresses four issues: … Continue reading PageFair writes to all EU Member States about the ePrivacy Regulation

Adtech consent is meaningless unless one stops data leakage

Websites and advertisers can not prevent personal data from leaking in programmatic advertising. If not fixed, this will render consent to use personal data meaningless.  The GDPR applies the principle of transparency:[1] People must be able to easily learn who has their personal data, and what they are doing with it. Equally importantly, people must have surety … Continue reading Adtech consent is meaningless unless one stops data leakage

Research result: what percentage will consent to tracking for advertising?

This note presents the results of a survey of 300+ publishers, adtech, brands, and various others, on whether users will consent to tracking under the GDPR and the ePrivacy Regulation.  In early August we published a note on consent, and asked whether people would click "yes". We would like to thank the 300+ colleagues who … Continue reading Research result: what percentage will consent to tracking for advertising?

Why the GDPR ‘legitimate interest’ provision will not save you

The “legitimate interest” provision in the GDPR will not save behavioral advertising and data brokers from the challenge of obtaining consent for personally identifiable data.

As previous PageFair analysis illustrates, personally identifiable data (PII) will become toxic except where it has been obtained and used with consent once the General Data Protection Regulation is applied in May 2018.

Even so, many advertising intermediaries believe that they can continue to use PII data without consent because of an apparent carve-out related to “legitimate interest” contained in the GDPR. This is a false hope.

European Commission proposal will kill 3rd party cookies

The 3rd-party cookie - the lifeblood of online advertising - may be about to die.  A proposal this month from the European Commission to reform the ePrivacy Directive (ePD) requires mandatory privacy options and educates users to distinguish between 1st and 3rd-parties in a way that will make 3rd-party cookies extinct. [prompt type="left" title="Access the GDPR/ePR repository" message="A repository … Continue reading European Commission proposal will kill 3rd party cookies

Europe’s new privacy regime will disrupt the adtech Lumascape

In a year and a half, new European rules on the use of personal information will disrupt advertising and media across the globe. Here are the three biggest impacts. 

Since 1996 when cookies were first repurposed to track users around the Web there has been an assumption that gathering and trading users' personal information is the essence of advertising online. This is about to change.

My interview with Peter Hustinx, European Data Protection Supervisor

I interviewed Peter Hustinx, the EDPS (European Data Protection Supervisor), for the European Biometrics Forum recently. Transcript below. Johnny Ryan: On 3 March, in your preliminary comments on the European Commission’s package of border proposals, you noted that you had not been consulted during the drafting process. Again, your opinion of 26 March 2008 noted … Continue reading My interview with Peter Hustinx, European Data Protection Supervisor