This note summarizes the ICO report on real-time bidding, which vindicates the GDPR complaints initiated by Brave, and points toward the solution.
Tag: personal data
Major publisher group DCN tells regulators “the sky won’t fall” if RTB switches to safe, non-personal data.
DCN's CEO, Jason Kint, says removing personal data from bid requests might disadvantage adtech companies, but the sky won’t fall for publishers.
The Economist’s “Data protection-free zone” diagram of online ad auctions.
The cover story of The Economist this week includes a diagram of the "data protection-free zone" at the heart of the online advertising auction system.
New evidence to regulators: IAB documents reveal that it knew that real-time bidding would be “incompatible with consent under GDPR”.
New evidence to regulators: IAB documents reveal that it knew that real-time bidding would be “incompatible with consent under GDPR”.
Update on GDPR complaint (RTB ad auctions)
Brave and co-complainants in Poland, Ireland, and the UK submit new evidence about massive adtech leakage of highly intimate data.
Adtech consent is meaningless unless one stops data leakage
Websites and advertisers can not prevent personal data from leaking in programmatic advertising. If not fixed, this will render consent to use personal data meaningless. The GDPR applies the principle of transparency:[1] People must be able to easily learn who has their personal data, and what they are doing with it. Equally importantly, people must have surety … Continue reading Adtech consent is meaningless unless one stops data leakage
Dr Johnny Ryan FRHistS 