A summary of the ICO report on RTB – and what happens next

This note summarizes the ICO report on real-time bidding, which vindicates the GDPR complaints initiated by Brave, and points toward the solution.

Major publisher group DCN tells regulators “the sky won’t fall” if RTB switches to safe, non-personal data.

DCN's CEO, Jason Kint, says removing personal data from bid requests might disadvantage adtech companies, but the sky won’t fall for publishers.