This note highlights the inadequacies of Google and IAB proposals to reform RTB, and rebuts the argument for inaction.
Tag: IAB
Response to IAB Europe statement on its failure to answer the Irish Data Protection Commission
Dr Johnny Ryan responds to a statement from IAB Europe regarding its failure to answer the Irish Data Protection Commission. Four months on, both I and the Data Protection Commission are still waiting for the first explanation of how “IAB Europe is confident that the way it obtains consent for the use of cookies on its website complies with the requirements of the law”.
IAB Europe fails to answer Irish Data Protection Commission
IAB Europe fails to answer questions from Irish Data Protection Commission arising from formal GDPR complaint by Brave's Dr Ryan against IAB Europe's "forced consent" and consent walls.
A summary of the ICO report on RTB – and what happens next
This note summarizes the ICO report on real-time bidding, which vindicates the GDPR complaints initiated by Brave, and points toward the solution.
Major publisher group DCN tells regulators “the sky won’t fall” if RTB switches to safe, non-personal data.
DCN's CEO, Jason Kint, says removing personal data from bid requests might disadvantage adtech companies, but the sky won’t fall for publishers.
Formal GDPR complaint against IAB Europe’s “cookie wall” and GDPR consent guidance.
A formal complaint has been filed with the Irish Data Protection Commissioner against IAB Europe, the tracking industry’s primary lobbying organization.
The Economist’s “Data protection-free zone” diagram of online ad auctions.
The cover story of The Economist this week includes a diagram of the "data protection-free zone" at the heart of the online advertising auction system.
New evidence to regulators: IAB documents reveal that it knew that real-time bidding would be “incompatible with consent under GDPR”.
New evidence to regulators: IAB documents reveal that it knew that real-time bidding would be “incompatible with consent under GDPR”.
Update on GDPR complaint (RTB ad auctions)
Brave and co-complainants in Poland, Ireland, and the UK submit new evidence about massive adtech leakage of highly intimate data.
Brave requests European Commission antitrust examination of online ad market
Investigation needed to stop anticompetitive practices that hurt publishers, restrict innovation, and limit consumer choice.
38 businesses and organizations urge European Governments to break ePrivacy deadlock
Brave and a coalition of more than 30 businesses and organizations urges European Governments to break the deadlock on the ePrivacy Regulation in an open letter.
French regulator shows deep flaws in IAB’s consent framework and RTB
French regulator's decision against Vectaury confirms that IAB “Transparency & Consent Framework” does not obtain valid consent, and illustrates how even tiny adtech companies can unlawfully gather millions of people’s personal data from the online advertising “real time bidding system” (RTB).
Regulatory complaint concerning massive, web-wide data breach by Google and other “ad tech” companies under Europe’s GDPR
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Critical data protection problems in the IAB’s new OpenRTB 3.0 Spec
A ruling of the European Court of Justice this month in the “Facebook fan page case” exposes marketers to severe legal risk from programmatic advertising.
Brave Writes to All 28 EU Member States, Defending ePrivacy Regulation’s “Privacy By Design and By Default”
A ruling of the European Court of Justice this month in the “Facebook fan page case” exposes marketers to severe legal risk from programmatic advertising.
Europe’s top court signals new risk for marketers from ad tech
A ruling of the European Court of Justice this month in the “Facebook fan page case” exposes marketers to severe legal risk from programmatic advertising.
Adtech must change to protect publishers under the GDPR (IAPP podcast)
The follow up to the International Association of Privacy Professionals' most listened to podcast of 2017. Angelique Carson of the International Association of Privacy Professionals quizzes PageFair's Dr Johnny Ryan on the crisis facing publishers, as they grapple with adtech vendors and attendant risks ahead of the GDPR. The podcast covers: Why personal data can not be used without … Continue reading Adtech must change to protect publishers under the GDPR (IAPP podcast)
Can websites use “tracking walls” to force consent under GDPR?
This note examines whether websites can use "tracking walls" under the GDPR, and challenges the recent guidance on this issue from IAB Europe. This week, IAB Europe published a paper that advises website owners that tracking walls (i.e., modal dialogs that require people to give consent to be tracked in order to access a website) will be … Continue reading Can websites use “tracking walls” to force consent under GDPR?
Dr Johnny Ryan FRHistS 