The cover story of The Economist this week includes a diagram of the "data protection-free zone" at the heart of the online advertising auction system.
Tag: IAB TechLab
New evidence to regulators: IAB documents reveal that it knew that real-time bidding would be “incompatible with consent under GDPR”.
New evidence to regulators: IAB documents reveal that it knew that real-time bidding would be “incompatible with consent under GDPR”.
Update on GDPR complaint (RTB ad auctions)
Brave and co-complainants in Poland, Ireland, and the UK submit new evidence about massive adtech leakage of highly intimate data.
Critical data protection problems in the IAB’s new OpenRTB 3.0 Spec
A ruling of the European Court of Justice this month in the “Facebook fan page case” exposes marketers to severe legal risk from programmatic advertising.
