IAB Europe fails to answer questions from Irish Data Protection Commission arising from formal GDPR complaint by Brave's Dr Ryan against IAB Europe's "forced consent" and consent walls.
A formal complaint has been filed with the Irish Data Protection Commissioner against IAB Europe, the tracking industry’s primary lobbying organization.
The cover story of The Economist this week includes a diagram of the "data protection-free zone" at the heart of the online advertising auction system.
New evidence to regulators: IAB documents reveal that it knew that real-time bidding would be “incompatible with consent under GDPR”.
Brave and co-complainants in Poland, Ireland, and the UK submit new evidence about massive adtech leakage of highly intimate data.
A ruling of the European Court of Justice this month in the “Facebook fan page case” exposes marketers to severe legal risk from programmatic advertising.
This note examines the recently published IAB “transparency and consent” proposal. Major flaws render the system unworkable. The real issue is what should be done with the vast majority of the audience who will not give consent. Publishers would have no control (and are expected to blindly trust 2,000+ adtech companies) The adtech companies who drafted … Continue reading Risks in IAB Europe’s proposed consent mechanism
This note examines whether websites can use "tracking walls" under the GDPR, and challenges the recent guidance on this issue from IAB Europe. This week, IAB Europe published a paper that advises website owners that tracking walls (i.e., modal dialogs that require people to give consent to be tracked in order to access a website) will be … Continue reading Can websites use “tracking walls” to force consent under GDPR?