Celebrating the arrival of page proofs of the book, this snippet comes from a section that describes the future of 'extruded media'... A digital media boom is underway in which assertive audiences are beginning to use and extrude media rather than watch it. To understand the nature of the coming global media boom, reflect on … Continue reading Kool DJ Herc and the future of hacked media
Tag: distribution
New Audiences and the digital fourth wall
Working on the forthcoming book. Here's a teaser the changed media environment... The theatres of the Elizabethan and Stuart eras were venues where ‘a thousand townsemen, gentlemen and whores, porters and serving–men together throng’, according to one contemporary account. The decorum of the modern theatre did not apply. Heckles and sometimes projectiles came at the … Continue reading New Audiences and the digital fourth wall
The MP3, its origins, and its impact
Continuing on the music theme for my forthcoming book, and the disruption caused by the Internet to established industries... In 1996, the song ‘Until it sleeps’ by Metallica became the first track to be illegally copied from CD, encoded as an MP3, and made available on the Internet by a user operating under the nickname … Continue reading The MP3, its origins, and its impact