This note presents a submission from Dr Johnny Ryan of Brave, and Dr Orla Lynskey of the London School of Economics, to the UK Competition & Markets Authority.
Tag: data protection
Why marketers must conduct GDPR Data Protection Impact Assessments of RTB
This note examines the GDPR requirement that marketers conduct data protection impact assessments (DPIAs) when buying digital media using “real-time bidding” advertising.
Brave uncovers Google’s GDPR workaround
Brave presents new RTB evidence, and has uncovered a mechanism by which Google appears to be circumventing its purported GDPR privacy protections.
Brave、GoogleによるGDPR回避を明らかに
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Response to IAB Europe statement on its failure to answer the Irish Data Protection Commission
Dr Johnny Ryan responds to a statement from IAB Europe regarding its failure to answer the Irish Data Protection Commission. Four months on, both I and the Data Protection Commission are still waiting for the first explanation of how “IAB Europe is confident that the way it obtains consent for the use of cookies on its website complies with the requirements of the law”.
IAB Europe fails to answer Irish Data Protection Commission
IAB Europe fails to answer questions from Irish Data Protection Commission arising from formal GDPR complaint by Brave's Dr Ryan against IAB Europe's "forced consent" and consent walls.
Brave answers US Senators questions on privacy and antitrust
Brave answers Senators Whitehouse, Booker, Graham and Leahy’s questions for the record from the US Senate Judiciary Committee hearing on privacy and anti-trust.
Google faces first investigation by its European lead authority for “suspected infringement” of the GDPR, following formal complaint from Brave
Today, Ireland’s Data Protection Commission (DPC) has announced a major GDPR probe into “suspected infringement” by Google’s DoubleClick/Authorized Buyers advertising business. The probe was triggered by a formal complaint from Dr Johnny Ryan, Chief Policy Officer at Brave, the private web browser.
Formal GDPR complaint against IAB Europe’s “cookie wall” and GDPR consent guidance.
A formal complaint has been filed with the Irish Data Protection Commissioner against IAB Europe, the tracking industry’s primary lobbying organization.
Brave calls for a “United States GDPR” in letter to the National Telecommunications and Information Administration
Brave presents the case for a US federal privacy law that builds on the GDPR, protecting innovation, interoperability, and supporting US leadership.
Why GDPR is Kryptonite to Google & Facebook on Anti-Trust
This is Brave's response to a call for stakeholder input from the European Commissioner for Competition, Margrethe Vestager.
Brendan Eich writes to the US Senate: we need a GDPR for the United States
A ruling of the European Court of Justice this month in the “Facebook fan page case” exposes marketers to severe legal risk from programmatic advertising.
Europe’s top court signals new risk for marketers from ad tech
A ruling of the European Court of Justice this month in the “Facebook fan page case” exposes marketers to severe legal risk from programmatic advertising.
PageFair’s long letter to the Article 29 Working Party
This note discusses a letter that PageFair submitted to the Article 29 Working Party. The answers may shape the future of the adtech industry. Eventually the data protection authorities of Europe will gain a thorough understanding of the adtech industry, and enforce data protection upon it. This will change how the industry works. Until then, we are in … Continue reading PageFair’s long letter to the Article 29 Working Party
GDPR consent design: how granular must adtech opt-ins be?
This note examines the range of distinct adtech data processing purposes that will require opt-in under the GDPR.[1] In late 2017 the Article 29 Working Party cautioned that “data subjects should be free to choose which purpose they accept, rather than having to consent to a bundle of processing purposes”.[2] Consent requests for multiple purposes … Continue reading GDPR consent design: how granular must adtech opt-ins be?
Here is what GDPR consent dialogues could look like. Will people click yes?
THIS NOTE HAS NOW BEEN SUPERSEDED BY A A MORE RECENT PAGEFAIR INSIDER NOTE ON GDPR CONSENT DIALOGUES. PLEASE REFER TO THE NEW NOTE. This note presents sketches of GDPR consent dialogues, and invites readers to participate in research on whether people will consent. [x_alert heading="Note" type="info"]It is important to note that the dialogue presented … Continue reading Here is what GDPR consent dialogues could look like. Will people click yes?
The 3 biggest challenges in GDPR for online media & advertising
This note explains the three deepest challenges that the online advertising industry must overcome to survive the new European data rules. It also outlines our approach. The General Data Protection Regulation (GDPR) and the ePrivacy Regulation (ePR) pose particular challenges for publishers, brands, and adtech companies. These go beyond the normal gap analysis and security overhaul that other businesses … Continue reading The 3 biggest challenges in GDPR for online media & advertising
PageFair statement at European Parliament rapporteur’s ePrivacy Regulation roundtable
Lightly edited transcription of PageFair remarks at rapporteur's sessions at the European Parliament in Brussels on 29 May 2017, concerning the ePrivacy Regulation. Statement at roundtable on Articles 9, and 10. Dr Johnny Ryan: Thank you. PageFair is a European adtech company. We are very much in support of the Regulation as proposed, in so far … Continue reading PageFair statement at European Parliament rapporteur’s ePrivacy Regulation roundtable
Why pseudonymization is not the silver bullet for GDPR.
Pseudonymization will not save online advertising companies from having to seek consent to use browsing and other personal data. This note explains why. Personal data will become toxic in May 2018 when the General Data Protection Regulation is applied, unless data subjects have given consent.[1] Some businesses may try to rely on “pseudonymization”, a partial … Continue reading Why pseudonymization is not the silver bullet for GDPR.
Supporting new European data regulation
Unusually for an ad-tech company, PageFair supports the proposed ePrivacy Regulation. Here is why. [x_alert type="success"]Additional note (11 May 2017): our position concerns the proposal's impact on online behavioural advertising (OBA). Though there are kinks to work out, as we note in our recent statement to Parliament representatives, we strongly endorse the proposal's broad approach to OBA.[/x_alert] The … Continue reading Supporting new European data regulation
Why the GDPR ‘legitimate interest’ provision will not save you
The “legitimate interest” provision in the GDPR will not save behavioral advertising and data brokers from the challenge of obtaining consent for personally identifiable data. As previous PageFair analysis illustrates, personally identifiable data (PII) will become toxic except where it has been obtained and used with consent once the General Data Protection Regulation is applied in May 2018. Even so, many advertising intermediaries believe that they can continue to use PII data without consent because of an apparent carve-out related to “legitimate interest” contained in the GDPR. This is a false hope.
Ten Key Things That Happened in Q4
Amid the blizzard of press releases and conference tidbits concerning media, advertising, and adblocking, only some really matter. Here are the ten key things that happened in Q4. OCTOBER 1. US Department of Justice examines possible agency shenanigans. It transpired that the US Department of Justice had launched an investigation into rigged bids that unfairly favored … Continue reading Ten Key Things That Happened in Q4
Europe’s new privacy regime will disrupt the adtech Lumascape
In a year and a half, new European rules on the use of personal information will disrupt advertising and media across the globe. Here are the three biggest impacts. Since 1996 when cookies were first repurposed to track users around the Web there has been an assumption that gathering and trading users' personal information is the essence of advertising online. This is about to change.
Eight Things From Q3 Worth Knowing
Now, ten days into October, we have had time to digest on the events of the last quarter. As is ever the case with history, only some of the headlines of the last three months will have any lingering impact. But of all the events in the past three months the following eight are worth … Continue reading Eight Things From Q3 Worth Knowing