California Privacy Rights Act to define and limit “cross-context behavioral advertising”

Following a court decision on Friday, it is now highly likely that California will introduce legislation that curtails “cross-context behavioral advertising”.  A court decision on Friday (19 June 2020) makes it highly likely that Californians will vote on the California Privacy Rights Act (CPRA), the successor to the CCPA. Disclosure: I have contributed to the text … Continue reading California Privacy Rights Act to define and limit “cross-context behavioral advertising”

Johnny Ryan’s privacy keynote for P&G

Procter & Gamble invited Dr Johnny Ryan of Brave to give a (remote) keynote address about how advertisers should adapt to the privacy-first future.The presentation covers the problems with conventional advertising technology, risks to brands and media sustainability, and sets out several alternative models. See the video here.  For reasons made clear in this keynote presentation, … Continue reading Johnny Ryan’s privacy keynote for P&G