Ryan's testimony at International Grand Chamber: RTB data breach enables disinformation. Enforcers can be sued.
Dr Johnny Ryan's testimony at the US Senate Judiciary Committee hearing on “Understanding the Digital Advertising Ecosystem and the Impact of Data Privacy and Competition Policy”.
GDPR complaints about Real-Time Bidding (RTB) in the online advertising industry were filed today with Data Protection Authorities in Spain, the Netherlands, Belgium, and Luxembourg. The complaints detail the vast scale of personal data leakage by Google and other major companies in the “Ad Tech” industry.
[et_pb_section fb_built="1" fullwidth="on" _builder_version="3.22" use_background_color_gradient="on" background_color_gradient_start="#00010c" background_color_gradient_end="#2f0051" background_color_gradient_direction="14deg" custom_padding="0px|0px|40px|0px"][et_pb_fullwidth_post_title comments="off" featured_image="off" text_color="light" _builder_version="4.0.11" title_font="Poppins|500|||||||" title_text_align="center" title_font_size="46px" meta_font="Muli||||||||" meta_text_align="center" meta_text_color="rgba(255,255,255,0.8)" meta_font_size="18px" text_orientation="center" max_width="80%" max_width_tablet="" max_width_phone="" max_width_last_edited="on|phone" module_alignment="center" custom_padding="|||" hover_enabled="0" title_font_size_tablet="" title_font_size_phone="32px" title_font_size_last_edited="on|desktop"] [/et_pb_fullwidth_post_title][/et_pb_section][et_pb_section fb_built="1" custom_padding_last_edited="on|phone" admin_label="section" _builder_version="3.22" custom_padding="0px|4vw|0px|4vw" custom_padding_tablet="" custom_padding_phone="|0px||0px"][et_pb_row custom_padding_last_edited="on|desktop" _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat" custom_padding="4em|||" custom_padding_tablet="" custom_padding_phone="|0px||0px" custom_width_px="700px" column_structure="1_4,3_4"][et_pb_column type="1_4" _builder_version="3.25" background_position="top_left" custom_padding="|||" custom_padding__hover="|||"][et_pb_text admin_label="RTB links" … Continue reading Regulatory complaint concerning massive, web-wide data breach by Google and other “ad tech” companies under Europe’s GDPR
A ruling of the European Court of Justice this month in the “Facebook fan page case” exposes marketers to severe legal risk from programmatic advertising.
This note examines the recently published IAB “transparency and consent” proposal. Major flaws render the system unworkable. The real issue is what should be done with the vast majority of the audience who will not give consent. Publishers would have no control (and are expected to blindly trust 2,000+ adtech companies) The adtech companies who drafted … Continue reading Risks in IAB Europe’s proposed consent mechanism
This week PageFair wrote to the permanent representatives of all Member States of the European Union in support for the proposed ePrivacy Regulation. Our remarks were tightly bounded by our expertise in online advertising technology. We do not have an opinion on how the proposed Regulation will impact other areas. The letter addresses four issues: … Continue reading PageFair writes to all EU Member States about the ePrivacy Regulation
The follow up to the International Association of Privacy Professionals' most listened to podcast of 2017. Angelique Carson of the International Association of Privacy Professionals quizzes PageFair's Dr Johnny Ryan on the crisis facing publishers, as they grapple with adtech vendors and attendant risks ahead of the GDPR. The podcast covers: Why personal data can not be used without … Continue reading Adtech must change to protect publishers under the GDPR (IAPP podcast)
This note examines the range of distinct adtech data processing purposes that will require opt-in under the GDPR. In late 2017 the Article 29 Working Party cautioned that “data subjects should be free to choose which purpose they accept, rather than having to consent to a bundle of processing purposes”. Consent requests for multiple purposes … Continue reading GDPR consent design: how granular must adtech opt-ins be?
Websites and advertisers can not prevent personal data from leaking in programmatic advertising. If not fixed, this will render consent to use personal data meaningless. The GDPR applies the principle of transparency: People must be able to easily learn who has their personal data, and what they are doing with it. Equally importantly, people must have surety … Continue reading Adtech consent is meaningless unless one stops data leakage
The 3rd-party cookie - the lifeblood of online advertising - may be about to die. A proposal this month from the European Commission to reform the ePrivacy Directive (ePD) requires mandatory privacy options and educates users to distinguish between 1st and 3rd-parties in a way that will make 3rd-party cookies extinct. [prompt type="left" title="Access the GDPR/ePR repository" message="A repository … Continue reading European Commission proposal will kill 3rd party cookies