This note analyses additional granular data from Dutch publisher NPO, and presents lessons for the publishing industry about privacy and revenue based on six months of data from a publishing group that removed 3rd party tracking.
Category: ePrivacy
New data shows publisher revenue impact of cutting 3rd party trackers
This note shares new data on publisher revenue impact from switching off 3rd party ad tracking.
Brave writes to all European governments to press for strong ePrivacy protections
Brave has written to EU Member States to urge the prohibition of cookie walls, and the inclusion of privacy by default, in the ePrivacy Regulation.
38 businesses and organizations urge European Governments to break ePrivacy deadlock
Brave and a coalition of more than 30 businesses and organizations urges European Governments to break the deadlock on the ePrivacy Regulation in an open letter.
Brave Writes to All 28 EU Member States, Defending ePrivacy Regulation’s “Privacy By Design and By Default”
A ruling of the European Court of Justice this month in the “Facebook fan page case” exposes marketers to severe legal risk from programmatic advertising.